The way people find information has dramatically changed over the past two years. We are in a time of right-now information consumption and the search engine is increasingly becoming the only well from which we all drink.
While content has always been king with online marketing, changes in user behavior and search engine algorithms have raised the importance of generating and delivering good, user-centered content even higher.
People are utilizing search engines more as a FIRST step in finding products and info. The days of the portal and publisher sites that feed topical content on a fixed schedule are gone. Those wells have dried up for us marketers. Now, people want good, accessable information that is relevant to their needs at the very instant they need it. And we have to make sure it is our content they find – not our competitors.
Go to Google. Enter your search. Get your info. Drink up.